Dutch music and technology company Xite has launched a personalized music television channel being the first in the world. Users are allowed to like and skip music videos in curated channels and create their own music channel. It also allowes users to search the company’s catalogue of on-demand music videos. Being integrated through the linear TV channel operator Ziggo users immediately have access to the service. With this technology Xite is being the first provider who bridges the gap between traditional television and a digital on-demand personalized experience.